 |
 |
|
 |
|
|
|
|
|
 |
|
|
|
|
|
|
|
To promote high standards of ethics in marketing by business self-regulation through ICC international marketing codes, and to elaborate world business views on government initiatives affecting marketing and consumer protection. |
|
|
|
|
|
|
| |
| ICC has appointed Eve Magnant, Vice-President, Corporate Social Responsibility Director for Publicis Group, and Brent Sanders, Associate General Counsel with Microsoft Corporation, to serve as Vice-Chairs of the Commission on Marketing and Advertising. |
|
Getting the “green” message right: ICC issues new environmental ad framework
As more consumers consider environmental features important in their purchasing decisions, businesses have a keen interest in communicating the ‘green’ attributes of their products. Getting the message right is far from easy. To help marketers and advertisers avoid the mistakes of vague, non-specific or misleading environmental claims, the International Chamber of Commerce has produced a new global Framework for Responsible Environmental Marketing Communications. |
|
Mexico forum promotes industry leadership in responsible advertising
With globalization bringing sea changes not only in the production and distribution of goods and services but also in marketing and publicity, advertising needs to be considered both within the rights that protect freedom of expression and in a context of social responsibility, a recent forum organized by ICC Mexico concluded. |
|
|
|
|
|
|
|
 |
|
|
|
|
 |
|
|
|
|
|
|
 |
|
 |
|
|
Copyright 2010 International Chamber of Commerce Copyright, trademark and privacy notice

|
|
|
|