Advertising and Marketing Communication Practice
Consolidated ICC Code

Advertising and Marketing Communication Practice Consolidated ICC Code (PDF)

The Consolidated ICC Code of Advertising and Marketing Communication Practice

The Consolidated ICC Code of Advertising and Marketing Communication Practice is a new set of precepts for the new age of communications, produced by some of the best marketing, self-regulatory and legal expertise available from around the world.

ICC’s first Code of Advertising Practice was released in 1937, and has continually been revised and updated by the ICC Marketing and Advertising Commission to adapt to changes in the global environment. New codes were adopted to address issues on sponsorship, sales promotion, direct marketing, amongst other matters.

This eighth revision addresses the current need for a single “Consolidated ICC Code of Advertising and Marketing Communication Practice” and covers a range of marketing practices from advertising on the Internet to the do’s and don’ts of communicating with children.

The Consolidated ICC Code of Advertising and Marketing Communication Practice is available in several languages such asBulgarian (PDF),French (PDF), Portuguese (PDF), Russian (PDF), Serbian (PDF), Spanish (PDF), Swedish (PDF), Turkish (PDF) , Finnish (PDF)andGerman (PDF).It will soon be available in Dutch. 

To be read in conjunction with the Code:

• ICC Framework for Responsible Environmental Marketing Communications   
• ICC Framework for Responsible Food and Beverage Marketing Communication
• ICC Principles on Responsible Deployment of Electronic Product Codes  
• ICC International Code of Direct Selling (2007)  
• ICC/ESOMAR International Code of Marketing and Social Research Practice (2007)  

To see a list of the previous codes that have been incorporated and thus replaced by the Consolidated Code, please click here. 

Support material:

• Implementation Guide for ICC Marketing Codes
• The Coded Decoded
• Key messages of the Consolidated ICC Code
• Frequently asked questions
•  Romanian version of FAQs (kindly provided by ICC Romania)
• Powerpoint presentation of the Code
• Standard presentation of the Code

• Notes on how to apply the ICC/ESOMAR International Code on Market and Social Research

Events

Events are regularly organized promoting the Consolidated ICC Code. Please click here for more information.

If your national committee or self-regulatory organisation (SRO) is planning an event to promote the Code, please send us an email with the details and we will include it in our list of upcoming activities.